Research shows that workers entering the workforce today want to not only work in their field of expertise, but also, work with companies that meet their social values – corporate citizenship. Corporate citizenship as defined by Microsoft is a commitment to working to fulfill our public responsibilities and to serving the needs of people in communities worldwide. Fundamental to this commitment is the role we serve as a responsible global corporate citizen. We see this all the time in sports, but may not look at it that way since it seems more of a public relations move. Do you think major sport leagues are genuinely committed to being a corporate responsible citizen or do they do it to make you feel better about buying game tickets and memorabilia?
Is Corporate Responsibility or Corporate Citizenship important to you in deciding where you work or do business? For me, Corporate Responsibility also includes how companies take care of their employees. You’ve probably had the same thought I’ve had when you hear of company or person building a school or feeding the hungry in other countries. “Why can’t they do this here, we need it too?” It’s nice that employers are committed to supporting local communities, but not if it comes at the expense of the employees. At my workplace, the American Red Cross is often here getting blood donations, a very worthy cause. And, we get to participate on work time. If we all of a sudden had to use leave time, then while it’s a great corporate social initiative, it would be to the detriment of employees. How does your employer practice corporate responsibility?
Here’s the breakdown of donations to charities by major sport leagues in 2010:
National Football League
The NFL gives an average of $115 million annually in grants, and the value of the public service ads that run during its games, to three principal causes: youth health and football, breast cancer awareness, and green initiatives.
Major League Baseball
Major League Baseball‘s total charitable outreach, when totaling cash and in-kind services at the national and local levels along with the 30 individual clubs, exceeds $100 million a year.
National Basketball Association
The NBA says that since starting its NBA Cares initiative in late 2005, a charitable effort that continues to drive the league’s social responsibility mission, it has contributed more than $100 million.
Professional Golf Association
From 1938 to 2005, the PGA Tour generated $1 billion for a whole scorecard of charities, and its top executives estimate that the Tour should hit the $2 billion mark by 2015.
Major League Soccer
Major League Soccer typically gives away more than $1 million annually, MLS Commissioner Don Garber says, but the league doesn’t measure the effectiveness of its charitable efforts in financial terms. Instead, its metrics include the amount of soccer awareness the league raises and the number of players who get involved.
Note: This is a follow-up to: To Be seen, heard, and valued.